Paid Media Specialist

YOUR ROLE You will contribute to the continued growthof paid media campaigns for multiple brands within Launch Potato’sportfolio of companies with a key focus on Social and Nativeplatforms.

Your expertise in pairing creative media with ROAS KPIsand direct-to-consumer (DTC) data analysis will positivelyinfluence more than 10 million new customers to unlock theirfinancial potential.

This position has tremendous learningpotential with the opportunity for you to own campaigns, channels,and / or verticals as the team continues to scale! This role supportsthe Social & Native team with processes, reporting, and generaloperation tasks as delegated.

The person in this position willbecome very familiar with platforms, processes, and reporting. Theideal candidate is someone with an analytic mindset, proactiveproblem-solving skills, and an eye for detail.

They’re not afraidto think outside the box and have a hunger for testing. SUCCESSLOOKS LIKE - Contribute to the evolution of Launch Potato’s mediabuying best practices - Tactically plan, create, and launch newcreative tests across platforms and verticals using various adformats - Design compelling ad creatives in Canva / Photoshop totarget specific audiences - Analyze paid media campaigns todevelop, execute, test, and report on paid media strategies - Workcross-functionally with internal teams on optimization, A / Btesting, and overall strategy WHAT YOU NEED TO SUCCEED - 2 years ofhands-on experience setting up and optimizing digital mediacampaigns, with a specialization in paid social (Meta / Facebook isthe priority) - You have a deep understanding of direct-responsemarketing principles and know how to create ads to drive engagement- Proficiency in Excel (Pivot Tables, Vlookups, etc.

and datavisualization tools (Looker, PowerBI, Tableau, etc.) and theability to analyze large sets of data - Strong communicationskills, both verbal and written, in order to developcross-department relationships and keep stakeholders informed ofcampaign performance - Embody the values of Launch Potato : OwnOutcomes, Embrace Change, No BS, Team Unity, and Hustle NICE TOHAVES - Experience within the personal finance category / vertical#J-18808-Ljbffr