Communications & Marketing Manager (F/M)

Communications & Marketing Manager (F / M) VINCIHighways is seeking an experienced Communications & MarketingManager (F / M) to set up and lead internal and externalcommunications of the concession company.

Corporate-minded,creative, able to develop global strategies covering bothinstitutional and customer communications, he / she will shape,control and enhance the image of the highway and promote thepositive impact brought by VINCI Highways.

The role requires strongalignment on the local communication needs with the globalcorporate objectives of VINCI Highways.

The Communications &Marketing Manager will work with the HQ communications team inNanterre daily to ensure that the corporate strategy is deployed atthe local level.

Key Responsibilities : 1. Strategy : Set objectives,develop and execute the annual communications plan, manage budget.Deploy VINCI Highways’ existing guidelines (brand, digital, media,editorial).

2. Stakeholders Relations : Support Excom in strategicinteractions, prepare meetings. 3. Messaging : Create the narrativestrategy.

4. Branding : Lead the development of the new brand &its deployment in all positive contact points. 5. Media Relations : Create dynamic newsflow, cultivate relationships.

Set up tools& monitoring. 6. Crisis Communications : Support Excom insetting all the processes to manage sensitive issues.

7. Digital : Create and animate website, establish social media presence, ensuremonitoring. 8. Marketing : Deploy customer relations strategy,manage ombudsman activity, monitor user satisfaction.

Makeoperational excellency a strong message by working in closecooperation with Technical & Ops teams. Support the transitionto electronic toll payment.

9. Works Communications : Explain andpromote the works to regions and drivers, activate specificinformative channels to drivers and local citizens.

10.Partnerships : Promote long-term commitment and initiatives throughcommon projects with tourism associations, business associations,and communities.

11. Internal Coms : Support HR team withrecruitment communications. Foster engagement within VINCI Highwayswithin the new team.

Cultivate the communications culture andreflexes at all levels of the company. Ensure good coms interfaceespecially with technique and operational teams.

Set up employeeadvocacy programs. Profile : - +10 years of experience incommunications and marketing, preferably within large corporationswith international exposure.

• Full bilingual proficiency inEnglish and Portuguese. - Proven experience in managing bothinstitutional and consumer-focused communication.
• Strongknowledge of the Brazilian media landscape, decision-makers,partners, and relevant events. - Experience in the transport andmobility sector is a plus.
• Experience in internationalmanagement : capacity to operate local communications within theframework of an international, listed Group.
• Operationalleadership : ability to execute coms strategies on time and budget.Involvement in hands-on execution, taking responsibility for theconcrete delivery of the com plans.

Strong attention to detail. -Creativity : experience in innovation and digital transformation. -Excellent storytelling ability.

Taste for visual and conceptcreativity. - Existing local connections : already establishednetwork of partners, service providers, media influencers to ensureswift activation of campaigns and initiatives.

Resilience andpositive mindset : ability to perform under pressure given thenature of a 24 / 7 highway operation with a vast works program comingahead.

Flexibility and proactive attitude is required, bringingforward proposals and solutions. - Confidentiality, politicalsensitivity. Bac +5 #J-18808-Ljbffr